Gatwick — The Challenge:
New Business: Repositioning campaign
London Gatwick recently rebranded and needed a repositioning campaign to launch the new brand and build awareness and consideration from key audiences in the competitive London market.
We created three concepts for our pitch response, all targeting commuters travelling in and around London. To encourage all audiences from business to leisure — to think of Gatwick as their local and most convenient airport.
1. It’s a breeze
Introduces the new London Gatwick brand as bright, vibrant, and breezy. With all the inferences that the flow line brings…ease, comfort, simplicity and effortlessness.
2. Gatwick’s got it
A bold campaign centred around expressive typography to tell individual stories. This route provided a low-cost option, relying solely on digital assets.
3. For people, not passengers
The new London Gatwick brand in its most simple expression. Beautiful, candid photography lets the brand marque shine. People, not passengers become a call to arms that the whole workforce can get behind.
Stunt Ideas
Stretch ideas, visualised with simple photo compositions.
Project summary
Concept creation
Campaign key visuals
Pitch presentation