Glorious! — The Challenge:
Bring personality to the brand, and highlight the adventurous flavours.
Set the Instagram feed apart from competitors. Increase brand awareness and engagement.
In the past, stock imagery of bowls of soup and vegetables had failed to distinguish Glorious! from its competition. This left the brand lost in the scroll, unable to stand out.
The Solution
Creating new, unique content and rebranded social feed. Bold, evocative colours allow each range to stand out, in digital designs, photography, and motion graphics. Bespoke ingredient photography for individual flavours, and stop motion and digital animations to bring them to life.
This created a distinctive feed with a uniformity that stood out. It allowed for more playful content that engaged the audience, such as quirky pot personalities designed to tie in with awareness campaigns and other calendar events.
Award winner. The success of my bold approach teamed with a strong social strategy was recognised at the UK Social Media and Communications Awards 2019. Contributing to my employer (Extreme) winning the award for Best Strategic Use of Social Media.
Results
Followers
48%
The brand experienced an increase in Instagram followers.
Sales
21%
Increase in sales from one major UK supermarket.
Award Winner
2019
UK Social Media and Communications Awards. Best Strategic Use of Social Media.
Behind the scenes
Project summary
Art Direction
Creative Photography
Motion Design
Digital Design
Campaign Strategy