NHS South London & Maudsley — The Challenge:

A simple and flexible branding system and toolkit to represent South London and Maudsley Trust,

both as a world leader in mental health care and as a community hub. The brand must bring a professional look and uniformity to internal and external communications, but be simple enough that non-designers can use it in a templated system.

The new brand needed to comply with the NHS brand guidelines but retain its signature purple.